The Universal Marketing Company (UMC) platform, backed by the Artificial Intelligence, is designed to manage paid content and create SMART-advertising in instant messengers. In particular, as a platform-aggregator, UMC is created to reduce the costs of managing, administering and promoting media networks in instant messengers. The first instant messenger with the implementation of paid content from UMC was Telegram. The choice of platform is obvious, as Telegram worldwide became a symbol of freedom, independence and decentralization, a symbol of the crypto industry